Marketing
Klaviyo vs Mailchimp
Klaviyo wins for ecommerce, segmentation, and revenue-driven email/SMS. Mailchimp wins on simplicity for small lists and newsletters.
Klaviyo
Our Pick
Email & SMS marketing automation platform
From Free · Score 91
Mailchimp
Email marketing for small businesses
From Free · Score 86
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Ease of use
✓ Mailchimp
✓ Klaviyo
Feature depth
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Pricing
✓ Mailchimp
✓ Klaviyo
AI capabilities
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✓ Klaviyo
Integrations
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Templates
✓ Mailchimp